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Diesel Home Lighting Catalog
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The Diesel Home Lighting catalog is a design inspired by the stylish/unique campaigns often employed by the company. I created a concept that could seamlessly showcase their line of home lighting accessories and would not appear out of place alongside their advertising direction. Using a color palette reminiscent of Diesel’s “Be Stupid” advertising posters and pairing that with clean typography, I feel as though it is successfully a “Diesel” appropriate catalog idea. The addition of the bright shapes running across the page were created as both an aesthetic focal point and a visual compliment/emulation to the shape, feel, and personifications of the lamps themselves.
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